Workshops
Marketing Foundations: Market Research
In this course by LinkedIn Learning, I teach some of the best market research techniques out there, and how to leverage them to answer nearly any question you have about your customer and your market. In this course, I cover:
How market research can help you make strategic decisions about your brand or product
Getting to know your customers through quantitative and qualitative techniques, ranging from surveys and interviews to mobile diary studies and ethnography
How to clarify your research goals
How to sell your company on the value of research
How to find the best participants
How to present your data in succinct, meaningful formats including personas and journey maps
You’ll walk away with the skills you need to plan your next market research study with confidence.
Take this course for free with a 1-month free trial to LinkedIn Learning. Only $29.99 after the first month, for an incredible library of tactical know-how.
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