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Sarah Weise is one of the world’s leading authorities on customer-focused business strategy.
An American author, businesswoman, and professional speaker, Sarah is the CEO of award-winning market research agency Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z and over 10 LinkedIn Learning online courses.
For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Citi Ventures, Cox2M, US Army, PBS, and Ogilvy. Sarah helps brands ask the right questions to achieve a laser-focus on their customers and build experiences that are downright addictive. She has appeared in Business Insider, NBC, CBS, ABC, Fox, Yahoo! Finance and BBC and is an instructor of 6 LinkedIn Learning courses in marketing, user experience (UX), and brand storytelling.
Recognized as one of the industry’s “Magical Marketing Speakers,” Sarah is a mainstay on global marketing influencer lists and keynote stages. Wherever she goes, Sarah’s infectious enthusiasm, deep expertise, quirky humor, and magnetic speaking style inspires and teaches leaders how to grow their businesses, transform their communities, and create impact that matters.
Talk Topics
Sarah delivers dozens of talks each year at conferences, associations, and corporate events. While Sarah routinely delivers custom content, here are her most popular topics.
Today’s Market Research
How do you find the moments that matter for your customers? Sarah walks audiences through modern research methods to get laser-focused on your customers, including mobile diary studies, ethnographic research, and using virtual reality to test products and concepts. Sarah gives real, practical advice on what you can do—now, today—to learn who your customers are and what drives them. Audiences walk away empowered to do the research right to grow their businesses faster than they ever thought possible!
Marketing to Gen Z
Based on her bestselling book InstaBrain, Sarah presents the new rules of marketing for this influential (and very different!) generation. Learn how your future customers find products, engage with, and learn from brands like yours. One of the best parts of this talk is the captivating videos of teens actually completing tasks on their phones! If you don’t know this about Gen Z, you’ll be out of business before you can say “IG”.
Journey Mapping
In business and in life, timing is everything. So if you want to create a magical experience for your customers, start by looking at their journey in a chronological way. That way you can identify the moments that matter, and make them remarkable! In Sarah’s talks on journey mapping, she shows your audience how to gather data from customers, visualize a user’s end-to-end experience, and use this to create products and services and marketing that hit home every time.
Watch or listen anytime, anywhere
Sarah is authentic, refreshing, and gives the audience the kind of motivation they need to feel energized and empowered!
— Joni Rae
The Mindset Group
Sarah is funny. She’s one of the top UX experts in the country, probably the world. She knows what she’s talking about, and leaves you with tips and tricks you can start applying right away. Practical, amusing, and inspirational.
— Pedram Farsaii
Washington Post
Conference organizers take note
—she’s magical on stage!
— AJ Wilcox
Utah Digital Marketing Collective
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This is a time for you to speak with an expert Marketing Strategist who will take you through a simple, guided process, asking you questions designed to help you reflect, get perspective, and see if we are a good fit for working together.
