InstaBrain: The New Rules of Marketing to Generation Z
Move over Millennials, there’s a new kid in town.
Today, Generation Z (ages 13-24) is the largest living generation, outpacing Millennials by 3 million. They represent 2 out of every 5 American consumers and influence $655B per year in purchases in the US alone! This generation is wielding its mighty influence on every other generation, in every industry. Is your marketing department still focusing on Millennials? If so, you're missing massive potential from Generation Z.
This generation of digital natives is an entirely different type of consumer--one you need a fresh marketing strategy to reach. This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for this youth generation. Packed with stories and insights from dozens of youth research projects, you'll discover what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.
In InstaBrain, you will learn:
· Where they go for different types of content
· What draws them in
· How they make buying decisions
· What keeps them coming back
· How to tailor your marketing strategy for this new generation
“Wow. I learned so much new information reading InstaBrain: The New Rules of Marketing to Generation Z! I think I speak for lots of marketers when I say that I didn’t know what I didn’t know. As human beings, we assume that other generations are more or less like our own. But this is so not true with Gen Z. They bring an honest, back-to-basics, can-do, work ethic ethos to all of us and have vastly different habits when they research and interact with a brand. Sarah Weise delivers this important information in a clear, comprehensive way. I couldn’t put the book down! Highly recommended for ALL business people.”
“Sarah Weise offers easy-to-apply strategies to help make you a better marketer in today’s world. You will learn techniques that will change your strategy, whether you are marketing directly to youth or not. Amazing read and right on target.”
“A game-changing approach to marketing, sales, and advertising. Sarah Weise writes in clear, jargon-free prose, and the stories and examples from both B2C and B2B were right on point. This new set of rules is the how-to guide your agency needs to create irresistible user experiences that engage and connect with this powerful generation of young consumers.”