Top-rated keynote speaker on cutting-edge psychological insights and understanding your future customers.
Sarah's talks are perfect for marketing and digital conferences, corporate events, and team training.
She speaks on a range of topics related to customer psychology & neuromarketing, user experience, and service design. Audiences buzz with inspiration and know-how as they learn to understand their customers on a deeper level and design experiences that matter.
Every keynote is customized to create meaningful, measurable improvements for attendees. Audiences range from 25 to 3,000 and her presentations are customized to meet the needs of each audience. Below are a list of Sarah's core topic areas. If you're not seeing what you need, just holler!
Psychographic Research & Neuromarketing
Jump into the minds of your customers and learn cutting-edge psychological insights about what captures their attention, motivates their behavior and awakens their passions. You'll learn new insights directly from Brilliant's research, backed by the science behind the human brain processes information and makes decisions.
InstaBrain: Snap Into the Minds of Gen Y, Z Customers
(most popular talk!)
If you don't know this about Gen Y and Gen Z, you'll be out of business before you can say "IG". Learn how your future customers want to find information, transact, and connect and communicate with businesses like yours. Eye-opening videos of teens actually completing tasks on their phones!
Learn the cognitive science behind how the brain makes decisions, and today's top persuasive triggers that willhelp you craft experiences that connect with customers.
Alexa doesn't work 40% of the time, and yet people still love her. We'll talk about what precisely makes a product that people can connect with on a real, human level. Hint: it's not just a name.
From personas and journey maps, to in-depth ethnographic and marketing research, to using VR to experiment with customers about experiences before they're built, Sarah will inspire, entertain, and educate you on crafting irresistible experiences for your customers. Even the most avid user researchers will learn techniques they've never tried before to gather meaningful insights about customer behavior.
Learn the top hacks to your process that will allow you to build awesome products, faster. Sarah has given this talk in short keynotes (30-60 minutes) as well as half-day and full-day workshops.
Are you a gorilla?
Guerrilla testing: ah, the subtle art of approaching people in public spaces and observing them test product. While guerrilla testing takes place in an informal setting, the best tests are far from impromptu.
Create cohesive content that not only captures attention and boosts conversions, but also creates delight for customers. Learn to plan, measure, and optimize content that connects and engages based on psychographic user research.
In the emerging discipline of Service Design, Sarah offers insights on deeply understanding customer behaviors and drivers, real-world service blueprinting, and bottom line success stories. A refreshing voice in this space, Sarah couldn't care less about quibbling over vocabulary terms. For her, it all comes down to deeply understanding customers, and spotting new opportunities to break the mold, experiment, and see what happens. Pretentious academics beware: this is real-world service design.
How to Manufacture Delight
As marketers, the goal of our efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it is because up until now, we didn't know what delight actually meant.
AI, Wearables, Drone Delivery, Oh My!
Explore touchpoints of the future, and mourn (oh-so-briefly) the death of the omni-channel experience. Purge this term from your vocabulary, please. Come imagine the future with me.
Strategic visioning brings teams together to co-create a vision & fuel blastoff growth. Learn a lean method for visioning deisnged to kickstart any project or business.
CONTENT AS CUSTOM AS YOU ARE
Not seeing what you're looking for? Try me
With a blend of humor, straight talk, and actionable steps, Sarah delivers that perfect blend of inspiration and tangible performance-improving insight to support you in reaching your strategic marketing and user experience goals.